Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? Atlanta, GA 30338 Atlanta, GA 30338 My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. So we have a broad array of food products that are both healthier and theyre more boldly flavored. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Tropical Smoothie Cafe Appoints Charles Watson as New Vice President of Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. And was one in place already? . We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. The offering is by prospectus only. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Right now we have a BLT quesadilla. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. How do you feel about franchise advisory councils? Total investment for a new cafe opening ranges between $246,500 and $580,500. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. Since that time, he has led the company on its quest towards $1billion in sales by 2023. Oh gosh. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. I may have been, in fact, the person responsible for awarding them a franchise! Your results may differ. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. Here are some highlights of their conversation about his franchise business. There is no assurance that you will do as well. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. So its got a little bit of indulgence to it. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. I may have been, in fact, the person responsible for awarding them a franchise! Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Husband-And-Wife Team Inspire Better | Tropical Smoothie Cafe Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. 770-580-2333 Ill start with the fact that I believe that convenience is king. We can go to camp, we can be counselors. Its doing more than just being in business to sell food and smoothies. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Maybe you made somebodys day just 1 percent better; you still had a positive impact. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. It is for information purposes only. Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Call now and speak to a franchise development leader. How Much Does A Tropical Smoothie Owner Make Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. The Untold Truth Of Tropical Smoothie Cafe - Mashed.com Tropical Smoothie Prioritizes Franchisees to Inspire Growth Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. We're a healthier, quick . When our franchisees are successful, the brand is successful. Watson:"I wanted to further instill a franchisee-first mentality. What sets your smoothies apart from smoothies from competitors? We must be able to service the guests who want to be on demand.. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. I was originally a quarterback in high school and had my heart set on the same position for college. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Both of my parents had the entrepreneur bug and they definitely passed that on to me. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. 5 free lookups per month. Right now Im on a Mango Berry Cosmo kick. We gathered that feedback and used it to set goals and action plans for the company. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Tropical Smoothie Cafe Franchise History and Leadership Team Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Nov 10, 2021, 09:36 ET. Beyond just smoothies, we serve better-for-you . Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. Watson will lead us through our next phase of strategic growth. Charles Watson email address & phone number | Tropical Smoothie Cafe Paul Marsden oversees development and execution of financial strategies to support the companys business plans. It is, however, still a hefty financial investment. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Challenge the Pros: Leveraging To Meet Development Goals So I think a great franchisee base, and products and innovation that people want. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. So well get to 50, but Im not focused on about five or six of them right now. Without our franchisees, committees, and council, I simply could not do this job. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. In July 2018, I was named interim CEO, and then permanent in December 2018.". "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Its the high quality ingredients. There is no assurance that you will do as well. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. And is there a smoothie that you wish to see added to the menu in the future? As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. I lean into that so that our employees can feel good about what they do.. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. So Ive got to get them in while I can. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. ", Charles Watson was named CEO in December 2018. CEO Charles Watson, . Occhiogrosso: What was the condition of the company before you were named CEO? Whats the best piece of advice that other restaurant executives should hear? Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Tropical Smoothie Cafe is rounding out yet another year of impressive growth. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. However, I ended up a punter at Cornell. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. Call now and speak to a franchise development leader. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales.
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