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Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Objectives of the marketing plan Acts as a roadmap Assist in management control and monitoring the implementation strategy Informs new participants in the plan of their role and function To obtain resources for implementation To stimulate thinking and make better use of resources. We've updated our privacy policy. It is also known as Click-and-mortar or clicks-and-bricks. Its the presentation that helps you to convince the team to go ahead with your marketing plan in the first place. The details differ between industries, but at its most basic marketing is how businesses reach prospective customers and communicate the unique benefits of a product or service. This will help you define better what differentiates your own product and how to make yourself stand out. How do product managers work with engineers? 3) Identifying distinctive capabilities. And based on that research, define what concrete actions will help you reach your target audience. The proposed SoCoMo conceptual model explores the emerging opportunities and challenges for all stakeholders. A crucial part of your creating an effective marketing plan is adding trackable goals. What is Marketing?. You can also customize the slides to your preference by changing colors and fonts. Therefore, price, promotion, people and physical evidence have positive impact on perception of the customers of Eastern Bank Limited, Khulna. It's easy to add or remove slides, providing you with the perfect business presentation template when you finally bring your marketing strategy to light. An introduction to strategic marketing
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