In hindsight, the magnitude of Richard Nixon's reelection victory in 1972the largest Republican landslide of the Cold Warleads some to ask why the President ever got involved in the Watergate cover-up. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. Franklin D. Roosevelt, "Willkie for the Millionaires, Roosevelt for the Millions" Franklin D. Roosevelt, "Carry on with Roosevelt" Franklin D. Roosevelt, "No Third Term" 1940 U.S. presidential campaign slogan of, "No Fourth Term Either" Wendell Willkie, "Roosevelt for Ex-President" 1940 U.S. presidential campaign slogan of Wendell Willkie, "There's No Indispensable Man" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "We Want Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "Win with Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie. "Nixon Now" - Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") "Come home, America" - George McGovern , 1972 [18] "Acid, Amnesty, and Abortion for All" - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness ) What was George Washington campaign slogans? The Country's Risin', for Henry Clay and Frelinghuysen!" 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver. And he is the man who, after the greatest campaign in history, will be Mr. PresidentBarry Goldwater." [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. Country/Region: United States. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. Rector and Visitors of the University of Virginia, Scroll left to right to view a selection of exhibits, Notice of Non-Discrimination and Equal Opportunity, A Rough Guide to Richard Nixon's Conspiracy Theories, The Pentagon Papers: The view from the Oval Office. Slogan: This Time . These programs showed Nixon at his best, answering questions posed by ordinary Americans, and shielded him from questions by reporters, who sometimes brought out his worst. The 1968 presidential campaign of Richard Nixon, the 36th Vice President of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy following a year's preparation and five years' political reorganization following defeats in . He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. [7] He moved to New York, joining the Mudge Rose Guthrie Alexander & Ferdon law firm,[8] and regrouped, considering (but deciding against) a run for president in 1964, and beginning to plan for a 1968 presidential campaign. Another classic, "Don't change Dicks in the midst of a screw, vote for Nixon in '72," was also part of the election vernacular. In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. [92] Nixon addressed the American Conservative Union on October 9, and argued that George Wallace's American Independent Party candidacy could split the anti-Administration vote, and help the Democrats. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". The Vietnam War had split the Democratic party. People also asked. Behind him finished Governor Rockefeller, second with 277 delegates, followed by Governor Ronald Reagan, in third place, having just entered the race, accruing 182 delegates. 6 Presidential Campaign Slogans That Fell Flat - HISTORY "We are the ones we've been waiting for." He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. He painted his opponent, Democrat George McGovern, as a threat to American values. Richard M. Nixon was a three-time Republican Party presidential nominee. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. "[27] At this time, reports suggested that Nixon would formally announce his bid in February. Frank Sinatra's special version of his song, the slogan "It's Morning Again in America. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? It was going to be a Republican year anyway, with Vietnam and urban unrest dominating political debate, but Johnson's attack helped make it Nixon's year as well. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. [49] After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past. [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. Fan Feed The Union decided to back Nixon over Wallace, labeling the third party candidate's beliefs as "Populist". [10] He returned in August to conduct meetings with his advisers to formulate a solid campaign strategy. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. "Peace, Experience, Prosperity" Richard Nixon's slogan showing his expertise over Kennedy. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in the East, Peace in the West, Thank God for Woodrow Wilson." Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". 10 Crazy Campaign Slogans - Oddee They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. ". What The New LBJ Tapes Reveal", "St. Petersburg Times - Google News Archive Search", "President Asks Texans To Support Humphrey; Nixon Revising Budget", "A 3-way debate would have been in people's interest", "Remember Nixon's Past, LBJ Admonishes Voters", "Vietnam Issue Raised Again as Campaign Winds Up", "Nixon, Humphrey give their views in four-hour telethons from California", "1968 Presidential Election - 1968 Year in Review - Audio - UPI.com", "1972: President Nixon arrives in Moscow", "The All-Volunteer Army After Twenty Years: Recruiting in the Modern Era", "Thirty Years Of America's Drug War | Drug Wars | FRONTLINE | PBS", "The Space Review: Just another Apollo? He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". The continental liar from the state of Maine!" The 'law and order' campaign that won Richard Nixon the White House 50 used by, "New Possibilities. [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. Wallace came to national prominence early in the 1960s as a staunch segregationist and broadened his appeal to the Right by lashing out at antiwar demonstrators. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Nixon's the One! The slogan was also used by Abraham Lincoln in the 1864 election. - President-Elect Richard Nixon[109], Nixon and Agnew took office as president and vice president during their inauguration on January 20, 1969. The items are unusual and seldom seen, such as the Richard Nixon showerhead where water sprays from his mouth and a Teddy Roosevelt beer tray, Mihaly said. During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. 1877 slogan of Tilden supporters during conflict that led to the, "Hayes the true and Wheeler too" Slogan and campaign song title for, "The boys in blue vote for Hayes and Wheeler" Hayes' appeal to fellow. And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. Why the Most Memorable Presidential Campaign Slogans Worked Marking himself as a champion of the American Dream, he stressed greater unity, invoking the silent majority. Richard Nixon for President 1960 Campaign Brochure Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. He is the man who, by the action of this convention, is now Mr. Republican. [11] At this time he quietly began efforts to organize in Indiana, Nebraska, New Hampshire, Oregon, and Wisconsin, positioning to secure victories in those states' primaries the following year. 52 years ago, another Republican ran for the White House on a platform of law and order, but conditions in 2020 for Donald Trump don't line up with Richard Nixon's strategy in 1968. "Blaine, Blaine, James G. Blaine! I also told him that I know exactly how he felt. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in 1956. used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. [93] As Democratic vice presidential nominee Edmund Muskie criticized Nixon for his connections to Strom Thurmond, Nixon continued to oppose a possible debate with Humphrey and Wallace, as well as between running mates, on the basis that he did not want to give Wallace more exposure. "I like Ike," is one of the most celebrated political slogans in US history. 1948 U.S. presidential campaign slogan of Harry S. Truman, "Give Em Hell, Harry!" [27], On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. The centerpiece of this self-recreation was a series of carefully managed television interview programs packaged by the Nixon campaign. He went on to trounce Republican Thomas E. Dewey in the election. [53], In early June, Nixon continued to be regarded as the favorite to win the nomination, but observers noted that he had not yet locked up the nomination. His hard work paid off. Nixon started the general election campaign with a double-digit lead over Humphrey, even in the face of a serious third-party challenge from candidate George Wallace. What was Richard Nixons slogan? - Answers The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" Nixon was the 37th president of the United States and served from 1969 to 1974.. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". Richard Nixon: Campaigns and Elections | Miller Center At the Republican Party convention, Nixon won the nomination on the first ballot. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. The winning slogan from every US presidential campaign since 1948 To the Soviet people. "Change We Need." Out of the wreckage of Goldwater's candidacy rose a charismatic conservative star, Ronald Wilson Reagan. Two days later, his campaign manager, Gaylord Parkinson, left his position to care for his ailing wife. [65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. [10] Nevertheless, polls suggested that he was the front-runner for the nomination. Is there any evidence that pins sporting the slogan "They Can't Lick our Dick" were in use for the 1972 presidential election, or have they been produced after the fact? "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. Although Mihaly's collection has. Jimmy Carter: Campaigns and Elections | Miller Center [12][13] A "Nixon for President Committee" formed that month,[14] and headquarters for the organization opened in Washington D.C. in late May. Miller Center, University of Virginia, Copyright 2023. Remember his campaign slogan: "Nixon's the one!" In the 1968 election campaign, Nixon's opponents - or maybe it was Rolling Stone magazine . Nixon won his first term only narrowly. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. Double entendres everywhere! "Rum, Romanism and Rebellion" Republican attack because of supposed Democratic support for consuming alcoholic beverages, "Burn this letter!" When the election ended, the winner was Nixon, who had promised to calm down the heated passions "[41] The reality was that Nixon conspired to subvert the peace negotiations, thus violating the Logan Act, a felony. Theme: Political. What are Richard Nixon's campaign slogans? - Answers Presidential Campaign Slogans In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". to make changes to the election system. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. But Nixon was still smarting from the 1st defeat of his . The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order. After hard-fought primary victories, JFK won his party's nomination and faced-off against sitting Vice President Richard Nixon. . On the strength of a single, nationally televised speech, Reagan took Goldwater's place as first in the hearts of the conservative movement, confronting Nixon with a formidable rival for the 1968 nomination. Thanks in part to an ill-timed blast from President Lyndon Johnson, who called Nixon a "chronic campaigner," the presidential hopeful found himself the center of attention right before an election in which Republicans made tremendous gains. Nixon promised to end the Vietnam War. The Vietnam War and the . Back to home page Return to top. "Hope" 2008 U.S. presidential campaign slogan of Barack Obama during the general election. "Kennedy, Kennedy, Kennedy" Catchy jingle extolling Kennedy's virtues. Winning a close election on November 5, 1968, Nixon and Agnew were inaugurated as the 37th president of the United States and 39th vice president of the United States, respectively, on January 20, 1969. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. as well as other partner offers and accept our, Wally McNamee/CORBIS/Corbis via Getty Images, Cynthia Johnson/The LIFE Images Collection/Getty Images, Dirck Halstead/The LIFE Images Collection/Getty Images, Scott J. Ferrell/Congressional Quarterly/Getty Images. Political slogans are often derided but if you want to be President of the United States, you'd better have a good one. Goldwater, Senator Strom Thurmond, and other mainstays of the Republican right-wing lined up behind Nixon. (He also expressed outrage over claims by Nixon supporter and future Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) Like Nixon, rival George Romney began to organize in these states. Richard Nixon 1968 presidential campaign - Wikipedia [101] In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. Richard Nixon. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. TOP 25 QUOTES BY RICHARD M. NIXON (of 387) | A-Z Quotes [15], During the spring and summer, Nixon traveled to Eastern Europe[16] and Latin America[17] to bolster his foreign policy credentials. While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" Description. Find your thing. Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. Times Internet Limited. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. , "Let Us Have Peace" 1868 presidential campaign slogan of, "Vote as You Shot" 1868 presidential campaign slogan of Ulysses S. Grant, "Peace, Union, and constitutional government." The position was soon temporarily filled by former Governor Henry Bellmon of Oklahoma. [90], In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". It was used by former Allied Supreme Commander Dwight D. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. But before that, he was a representative and senator from California who went on to become the Vice President of the US from 1953 to 1961.. And a new policy for peace abroad, a new policy for peace and progress and justice at home. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. [55] After the assassination of Robert F. Kennedy, like the other candidates, Nixon took a break from campaigning. The exhibition was showcasing American art, fashion, cars, model homes,. President Richard M. Nixon: Campaign for Governor of California "[30] As military operations increased in Vietnam in mid-February, Nixon's standing against President Johnson improved. Richard Nixon presidential campaign, 1972 Categories Categories: 1968; Politics; Richard Nixon; United States; United States presidential election, 1968; Community content is available under CC-BY-SA unless otherwise noted. Harry Truman (After a man shouted it during one of his whistle stop railroad tours), "I like Ike" 1952 U.S. presidential campaign slogan of, "Madly for Adlai" 1952 U.S. presidential campaign slogan of, "I still like Ike" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "Peace and Prosperity" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "A time for greatness 1960" U.S. presidential campaign theme of. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. As a result, he began campaigning in Wisconsin where the second primary would be held. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. There were none. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. Advertisement. Richard M. Nixon. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. [35] At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. [64] President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance. [4] As a member of Congress, he gained a reputation as a firm anti-Communist. [40] At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him.